The i² system from Promethods, inc. is a complete on-line automotive merchandising program that integrates an easy-to-use and informative website with the real-time i² inventory system. Most dealers realize that their website and product display on the web is just as important as their physical location.

Dealers are moving away from the cookie-cutter approach of most manufacturers and 3rd party supplies to give themselves a competitive advantage in the market. 90% of the customers visiting your website would like to see your new and pre-owned products. If they don’t find this in the 1st minute of viewing your site, most will leave. Check your website data and you will see a lot of potential customers leaving your site after just a short period.

i² websites with the integrated i² inventory system are designed with the customer and dealership in mind. After years of working with dealerships, we have found the following;

1. Useless graphics and animations only aggravate your customers and make them leave your site.
2. Black backgrounds are the hardest sites for your customer to read and navigate.
3. Quick links to the most common functions should be available everywhere.
4. Trying to re-create your manufacture’s website is a waste of money.
5. Give you customers various ways to communicate (Chat, Email, Phone, etc.)
6. Customers demand that your new and pre-owned products be displayed accurately with informative presentations.
7. To ensure that customers can find your site it needs to be designed for search engines (Flash sites are the last thing you want to do)
8. Remember that your purpose is to display your product and have your potential customer contact you.