The Golden Rules of Automotive Internet Marketing:

	#1		The main reason that a potential customer visits your web site is to view your product inventory.
	#2		The lowest cost and highest closing ratio electronic leads are visitors to your own web site.

With this in mind, successful dealers have developed easy-to-use web sites that showcase their inventory in an accurate, simple and informative presentation. The i2 system from Promethods, inc. integrates easy-to-navigate websites with an on-line inventory, presentation and sticker printing program.